What We’re Looking Forward to at SupplySide Global

Every year, SupplySide Global offers a glimpse into what’s next in health and nutrition — from formulation and delivery to regulation and consumer trust. As always, we’re excited to join the conversation. But at Alethios, we’re not just tracking what’s trending; we’re focused on what will last.

Here’s what we’ll be thinking about — and talking about — in Vegas this year.

1. The Shift From Science-Backed to Science-Shown

“Clinically studied” is everywhere — but what counts as a study still varies wildly. As the supplement and functional health industry matures, we’re seeing more leaders move from ingredient-level substantiation to outcomes-based product studies. That’s a good thing — and long overdue.

But it’s not just about doing research. It’s about:

• Asking clear, outcome-oriented questions
  
  
• Running structured protocols participants can actually complete
  
  
• Sharing results in a way that customers (and regulators) can trust
  
  

We’re here to help brands do exactly that. And we love meeting founders and innovation teams who are ready to take that next step.

2. Real Data, Real People, Real Claims

There's a rising demand for claims you can check — not just based on mechanisms or supplier data, but on how real humans experience the product. We're excited to see more brands incorporating:

• Structured testimonials
  
  
• Consumer perception studies
  
  
• Wearable data & at-home testing
  
  
• Stratified results by age, sex, or lifestyle
  
  

This kind of evidence is more than a compliance checkbox — it's a competitive advantage. Done right, it becomes a proof point that builds long-term trust.

3. Personalization Without Vapor

Personalization is having a moment (again). From microbiome-based protocols to genomics-informed stacks, everyone’s chasing the next wave of tailored health.

But personalization without validation is just packaging.

We’re looking forward to the brands asking tougher questions:

• Does this product actually work better in a specific segment?
  
  
• Can we run a stratified analysis?
  
  
• Is there a behavioral marker we could capture at baseline to match a product to the right person?
  
  

With the right design and tools, those questions are answerable — even in lean, fast-moving R&D teams.

4. Time to Value in Clinical R&D

One of the quietest shifts in the industry: R&D timelines are collapsing.

You no longer need 12 months and $1M to generate compelling evidence. Whether it’s a 6-week perception study or a 3-month trial with wearable sleep data, the timeline to insight is faster than ever — if your infrastructure is built for speed and compliance.

This is where Alethios shines. We’re proud to support functional health teams who want rigorous results without clinical red tape. At SupplySide, we’re looking forward to hearing from brands who are ready to move from idea to evidence.

5. Our Panel: Aligning Supplement Strategy with Consumer Reality

Our CEO, Zeenia Framroze, will be speaking on a SupplySide panel alongside experts from GNC, SGS Nutrasource, Nutrition Business Journal, and Citruslabs:

📍 “Supplement Trends: Aligning Strategy with Consumer Reality”

From consumer trust to GLP-1 trends and beyond, this panel will explore how evidence, personalization, and product experience can come together — and how the right research strategy can power it all.

If you’re attending, come say hello.

Final Take

At Alethios, we believe in evidence that scales, science that speaks clearly, and research tools that let more people ask better questions. SupplySide Global is where those conversations happen — and we’re ready.

See you in Vegas.

#SupplySideGlobal #Supplements #ClinicalResearch #ConsumerHealth #ProductClaims #EvidenceGeneration #Alethios

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