Alethios powers research across hair health and hair loss, cosmetics and fragrances, enabling the collection of rich data from a diverse population.
Run structured olfactory evaluation remotely for fragrance and scent, so preference and perception data are collected the same way every time.
Evaluate texture, feel, and preference through structured sensory data collection and in-built participant tests e.g. 60-second comb test, built to standardize responses that are naturally subjective.
Reach diverse populations across the United States, spanning skin tones, hair types, and geographies, through the Alethiad Participant Community.
Move from study design to onboarding in a matter of weeks, so your study is running while the product cycle it supports is still relevant.
Cosmetics and fragrance development often calls for the same participants across long studies or multiple reformulation rounds, and keeping them engaged that whole time is its own challenge. Alethios' milestone-based compensation, proactive notifications, and participant support systems treat participants like people, not data points, producing adherence rates above 90%.
In-person sensory labs are expensive to build and slow to scale, which caps how much data you can collect and how often. Alethios replaces that infrastructure with decentralized, structured data collection from a nationwide pool, so you get more data, more often, without the fixed cost of a lab.
There's no single way to run sensory research, and different study types can yield very different results: a branded evaluation and a blind one can score the identical formula differently, since packaging and branding shape response before a participant even tries the product. Alethios builds the study to match your question, from blinded evaluations to post-purchase studies, all on the same platform.
Collect data using our library of validated questionnaires or photos, videos, audio files, and text responses for study results or to ensure compliance with study protocol.
Use wearables and sensors integrated into the Alethios platform to collect data on sleep quality, activity levels and types, heart rate variability, body composition, and more. Leverage exciting new digital biomarkers to collect skin health metrics like aging, wrinkles and more.
Evaluate metabolic health, skin microbiome, gut health, inflammation, nutrition, and hormone levels using integrated at-home test kits—or bring your own kit and lab for decentralized biomarker collection.
— Early Stage Program
For those early in their journey when access, not ambition is the limiting factor. The Early-Stage Program provides reduced-cost access to the Alethios research platform and its full suite of support features.
Explore the programEspecially those advancing research for:
Chronically underfunded or under-researched areas
Conditions or populations historically excluded from traditional health research
Areas where early human evidence generation has been prohibitively expensive, logistically complex, or otherwise out of reach
Design protocols, implement instruments and data collection tools, and configure consent flows in one workspace.
Draw from a nationwide community of thousands of engaged participants in the Alethiad Participant Community.
Track enrollment and onboarding, participant adherence, and responses in real time.
Gather structured, analysis-ready data you can see as it comes in.
Upload your protocol, use AI Quick Start, or Build From Scratch
Configure your Study Design
Add surveys, wearables, biomarker collection, and more
Design personalized Study Kit distribution flows
Download the study for IRB approval
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Real-time monitoring, 24/7—your data visible the moment it's collected.
Export ready-to-use data in one click, spanning surveys, biomarkers, and wearables.
Assign granular roles and permissions to stay aligned with Good Clinical Practice standards.
Track study kit delivery and participant onboarding as they happen.
Compensate participants at study milestones with a single click.
Conduct your research independently using Alethios’ platform to design and manage your study. Perfect for experienced research teams.
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Get support for participants, recruitment, study digitization, intervention distribution, or IRB submissions while running your study yourself.
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Collaborate with an independent principal investigator from our network to handle your study end-to-end, from study design to statistical analysis.
Request a demoFeatured reading
From the blog
How to Run a Structured Post-Purchase Study for Your Supplement or D2C Health Product
Read the postFrom the blog
Skin Health Part 1: The Organ Research Overlooks, and What It Can Tell You About Your Health
Read the postAlethios gives cosmetics brands—from color makeup brands to skincare-first makeup products—one platform to build evidence for their claims. Brands can collect images to assess how a shade looks on different skin tones or use validated AI skin assessment technology to evaluate whether a formula reduces the appearance of wrinkles across skin types. Study how a product works before it launches, or see how it works once it's in circulation with post-purchase tracking.
Alethios helps haircare brands collect evidence across hair types and textures, from images and sensory data on shine, softness, and damage to participant feedback on how a formula performs day to day. Start building evidence before launch, then keep tracking real-world customer feedback after purchase to see how a product holds up outside a controlled study.
Alethios offers fragrance brands multimodal data collection for the sensory and preference data a scent claim depends on, from first-impression and long-term feedback to how a fragrance performs on different skin chemistries over the course of a day. Collect that feedback before launch, then keep tracking real-world consumer insight after purchase to see how a fragrance actually performs once it's part of someone's routine.
Alethios can help you collect both sides of the story in the same study: how a product feels to the person using it, and what it's actually doing. Sensory data and questionnaires capture perception and can answer questions like: does a fragrance read as fresh? Does a foundation feel lightweight? Does a shampoo leave hair softer? Image results and validated AI skin health technology capture the measurable outcome underneath that perception, from visible wrinkle reduction to measurable shine or hydration.
Running both side by side shows you where perception and performance line up, and where they don't—which is often the more useful finding for product development and for building a claim that holds up.
Yes. Alethios can recruit as broadly or as narrowly as a claim requires, drawing on the Alethiad Participant Community to reach a specific skin type, hair type, age range, or geography, alongside broader, more representative populations. That flexibility supports two different kinds of claims: one substantiated across a wide, diverse population, and one built specifically for the population a product is designed for.
Yes. Alethios lets you invite existing customers through a dedicated study recruitment link shared in post-purchase emails, packaging inserts, SMS, or your customer portal. Participants complete a screening survey to confirm they meet your study’s eligibility criteria before enrolling. Your invitation should explain the study duration, activities, and time commitment. Learn about customer recruitment.
Since Alethios brings the cost of a single study down, most brands aren't limited to running just one. The same budget that once covered a single traditional study can often fund several at the same time, or a sequence that builds on the last as a formula moves through development. That makes room for research that's usually out of reach: studying several specific populations side by side instead of settling for one broad result, or tracking the same product before launch and again after it reaches customers so a claim holds up in a controlled study and in the real world.
Yes: Alethios isn't limited to pre-market studies. Brands can keep collecting feedback after a product launches with study enrollment information put on product packaging or sent by email after purchase: real-world customer feedback, ongoing sensory data, and outcomes tracked over time as people actually use the product, not just in a single pre-launch study. That post-purchase data feeds back into how a product performs against its original claim, and into what the next iteration or claim should be.
Start with the specific claim you want to investigate, then choose a study design and measurements that address it. For cosmetics, that could mean assessing visible skin changes; for haircare, perceived softness or measured breakage; for fragrance, scent preferences or perceived longevity. Consumer perception studies capture reported experiences, while controlled studies can help evaluate product effects. The appropriate design depends on your product, intended claim, and audience. Learn about choosing a study design.
Scale your research affordably with volume discounts for multiple studies and participants. Reduce costs and maximize impact with pricing built for large-scale work.
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